How Media Buyers and Ads Managers Can Transform Coaching Businesses, Influencers, and Course Creators
Are you a coach, influencer, or course creator looking to boost your online presence and revenue through targeted advertising? As a media buyer with over five years of experience, I’ve managed numerous ad accounts for various niches, helping clients achieve impressive returns on investment (ROI). In this article, I’ll share insights from my experience and demonstrate how effective media buying and ads management can significantly impact your business.
Case Study 1: Physician Coach
One of my clients, a physician coach, focuses on helping doctors overcome the challenges of the medical profession and find greater satisfaction in their careers. In one particular launch, we spent $27,000 on ads, resulting in over $100,000 in revenue, yielding an ROI of 4.21. By targeting previous warm audiences and utilizing last-day urgency ads, we maximized conversions, paying $15 per high-quality lead.
Case Study 2: Cooking Coach
Another client, a cooking coach, offers a meal plan membership. With a modest investment, we achieved an ROI of 6.21. This campaign involved testing different ad formats, with videos performing well for cold audiences and images for warm audiences. The cost per lead was an impressive $1.52, significantly lower than the average in other niches.
Case Study 3: Needlepoint Niche
In the niche market of needlepoint, we managed an ad account with a total investment of $55,000. Although the initial ROI was 2, we identified the best-performing images and landing pages through rigorous split testing. This led to a promising outlook for future campaigns, even achieving a 2.85 ROI without relying on cart open ads.
Case Study 4: Fitness Coach
For a fitness coach specializing in muscle gain and weight loss, we ran Google Ads campaigns with a total investment of $150,000. Our focus was on launches rather than evergreen products, and we managed to drive significant traffic and conversions during these periods.
Case Study 5: Spiritual Coach
A spiritual coach client, who offers courses on spiritual awakening and ancestral healing, saw substantial success with over six figures invested in Facebook ads. The campaigns were meticulously structured to cover all launch phases, from registration to last-day urgency ads, ensuring maximum engagement and conversions.
Case Study 6: Nutritional Dietitian
For a nutritional dietitian helping other dietitians grow their businesses, we managed another ad account with six-figure investments. Although currently paused, past campaigns have demonstrated significant potential, proving the effectiveness of well-targeted advertising strategies.
Case Study 7: Lash Business Owner
In the beauty industry, we worked with a lash business owner to grow her business to six figures. By targeting broad audiences and specific niches like salon owners and stylists, we achieved a notable number of high-quality leads and purchases.
Case Study 8: Filmmaker Niche
For a filmmaker client, we separated campaigns for Canada and the US to account for differing conversion rates. This strategic approach allowed us to optimize cost per lead and maximize conversions, particularly with video ads for cold audiences and image ads for retargeting.
The Power of Effective Ads Management
These case studies illustrate the transformative power of skilled media buying and ads management for coaching businesses, influencers, and course creators. By understanding the unique needs of each niche and employing tailored strategies, media buyers can drive significant growth and revenue for their clients.
Conclusion
Whether you’re a coach, influencer, or course creator, investing in professional media buying and ads management can elevate your business to new heights. If you’re ready to achieve similar results and take your business to the next level, let’s book a call to discuss how we can work together.
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Ready to transform your business with targeted advertising? Book a call with me today and let’s start planning your success.
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